Bad Badtz-Maru (バッドばつ丸, Baddo Batsu Maru), commonly named "Badtz-Maru", is a male penguin with spiky hair, and one of the many characters produced by the Japanese company Sanrio. Unlike the more popular Hello Kitty, he has an attitude and is one of the few characters that is marketed to all genders. He was born on April 1st (April Fool's Day).
In Japanese "badtz" (batsu) is a term for "X", the cross signifying a wrong answer. "Maru" means circle or "O", and signifies a correct answer. Therefore, his name technically means "wrong-correct," and is frequently represented by "XO". Indeed, with his friends Pandaba and Hana-Maru, Badtz runs the mischievous XO clan.
Over the years, Maru has been portrayed as an astronaut, motorcyclist, DJ, camouflage monster, basketball player, boxer, and others.
Badtz-Maru has many different facial expressions and poses, but he is classically recognized for pulling one eye down and sticking out his tongue. He has dreams of becoming "the boss, of everything" when he grows up. "A bit selfish, he tends to make fun of things by thinking silly. This mischievous little penguin loves to fight for the wrong side. His hobby is collecting pictures of bad guys played by movie stars." He enjoys expensive sushi in Ginza.
Official Character Description (c. 2001)
As his April 1st birthday would suggest, Badtz Maru is one mischievous little penguin. He lives with his mother and pinball-playing father in Gorgeoustown. He attends the first grade at the Gorgeous Academy. Badtz Maru attracts lots of attention as he walks his pet alligator, Pochi. Badtz Maru has dreams of greatness when he grows up, but for now he rolls his eyes at his humorous life in Gorgeoustown.
Gorgeous Town is a town Badtz-Maru, his family, and his friends such as Hana-Maru and Pandaba reside in. It is noted for being a posh area inhabited by wealthy citizens (as described as Badtz-Maru).
Tagline(s):
"The posh area where all the rich people live!"
"Let's keep our town beautiful and comfortable!"
Source: hellokitty.fandom.com, store.line.me